The 23/24 away kit is part of the Club's “Here to Lead” campaign. Its innovative design pays homage to Barça's history and the shirt worn by Johan Cruyff, the ancestor of FC Barcelona's playing style.
The new shirt has white as its predominant color, but it is not the first time that this has happened, as Barça have already used kits with this color on other occasions. Alcántara, Samitier, César and Kubala, among other players, wore white shirts between the 1920s and 1970s.
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